Meet some of our family
Our People
National Marketing Manager
Bruce Smith
Our People
Director & Auctioneer
Andrew Adcock
Our People
Chairman
Paul White
Our People
Ray White Rural began in 1994 by Ray White’s great grandson, Paul White and two partners, Lex Heinemann and Bruce Smith.
Now joined by Andrew Adcock and with more than 500 members across Australia, Ray White Rural is the fastest growing rural property group in Australia, selling property, livestock, stud stock and machinery.
Ray White Rural work closely within their local community and have also take a strong national and international marketing approach to selling – auctioning many properties from capital city venues. Our strategy means we have a diverse team of marketers, auctioneers, sales people, franchisees and online experts.
We work hard to keep diversity in our group with a balance of youth, gender and ethnicity that reflects our customers.
Our Goals
Ray White Rural’s goal is to build the biggest rural agency group in Australia, providing professional and efficient care to all our customers, setting new standards in selling our property while maintaining outstanding service. We believe future success can only be driven by people - through the proof of past success and we remain focused on future growth and expansion over the years ahead.
Ray White Rural are local, just like our customers and we are always interested in talking to people with real business commitment to both success and their community who are interested in joining our network.
Our Expertise
With networks now expanding right across Australia, you will find Ray White Rural expertise now covers every category of rural business. And with the finest team of Auctioneers in Australia, you can rely on us if auctioning is your preferred sales method - whether you auction in the bush, in town or in the city.
- Property sales
- Livestock sales
- Studstock sales
- Machinery and clearing sales
Our People
CEO - Victoria & Tasmania
Matt White
Franchise Profile
Ray White Rural (Qld)
Commencing in 1994 in Brisbane, Ray White Rural was born when Bruce Smith and Lex Heinemann joined with Paul White, to create an Agency to rival the Pastoral Houses to sell rural property. From the one
business in the beginning to 75 franchises across Australia, the business has continued to expand, with Andrew Adcock joining the partnership in 2004, changing the operation and structure.

